MMPRC conducting a strategic outdoor advertising campaign in Switzerland

Maldives Marketing and Public Relations Corporation (MMPRC) is conducting a strategic outdoor advertising campaign in key locations in Switzerland.

The campaign is conducted from 12th September to 9th October 2022.

MMPRC states that the main aim of the campaign is to boost the Maldives’ brand visibility and destination awareness in the Swiss markets.

MMPRC disclosed that advertisements showcasing the beauty of the Maldives will be posted on billboards and digital screens in two major locations in Zurich for a duration of four weeks. The corporation highlights that the advertisements are estimated to reach millions of views each month.

In addition to the natural splendor of the Maldives islands, the advertisements will also inform potential visitors of the exciting experiences available to Swiss visitors in the Maldives.

The Swiss market is among the top performing source markets for tourist arrivals to the Maldives this year, with 22,751 arrivals as of 14th September 2022.

MMPRC has been holding several activities in order to maintain destination presence and visibility and increase arrivals from this market. This includes familiarization trips, digital media, and a print campaign with Falstaff. More activities are in the pipeline for this market for the future.

As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year. These include fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews.

MMPRC highlights Maldives securing the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, as the greatest testament to the success of these activities. World Travel Awards is globally recognized as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travelers from all over the world.