Maldives Marketing & Public Relations Corporation (MMPRC) has launched an outdoor marketing campaign to promote the country in China.

While China has the highest number of tourist arrivals in the Maldives, MMPRC revealed that the series of promotional events will kick off in three major cities, China's global financial hub, Shanghai City, Beijing, China’s capital as well as Guangzhou.

Under the campaign, Maldives will be featured as the most ideal and pleasant destination for zealous travelers in China.

It has been revealed that promotional videos featuring the beautiful stretches of white sandy beaches and crystalline waters of Maldives will be displayed on the massive LED screens adorning buildings of Beijing companies as well as large-scale and renowned shopping malls in Guangzhou.

Said promotional videos featuring tempting activities for tourists are also to be displayed through seven LED screens at the Metro Station, Shanghai.

Some of the activities planned for the campaign to maximize Maldives brand exposure include participation in two fairs and launching two roadshows as well as launching a Media and Celebrity Familiarization trip. Digital media campaigns are also included among the promotional activities.

While MMPRC launched a series of marketing activities to promote Maldives in China last year as well, having participated in fairs and launched roadshows as well as online promotion through Chinese social media platforms, Vision and Weibo.

Having one of the highest tourist arrivals rates in Maldives, A total of 234,372 Chinese tourists arrived in Maldives during 2019. However, the amount has significantly reduced during the past two years, compared to previous years.