Maldives Marketing and Public Relations Corporation (MMPRC) has carried out more than 100 marketing activities by the end of August 2022.

MMPRC disclosed that the corporation has carried out 144 marketing activities by August 2022.

As such, MMPRC has so far this year, marketed the Maldives at; 32 fairs; 3 roadshows in 7 cities; 16 FAM Trips; 6 virtual events 12 joint promotions and 12 social media campaigns. Additionally, 63 other marketing campaigns had been conducted by the corporation.

MMPRC highlights that the marketing efforts carried throughout the year is in part - a coordinated effort by all of industry partners in the Maldives.

MMPRC is engaging PR agencies to implement PR and Trade Strategies in 15 key markets around the world.

The efforts of MMPRC and the Maldives tourism industry have yielded several awards and accolades over the past years. The most notable of these were in 2020 and 2021, as the Maldives secured the title of ‘World’s Leading Destination’ for two consecutive years.

As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year. These include fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews.