Maldives Marketing and Public Relations Corporation (MMPRC), has hosted a successful roadshow in Seoul, South Korea.
The roadshow was held on 21st June 2023.
This roadshow aimed to connect with potential operators and agents in Seoul, further strengthening trade relationships and promoting the Maldives as a top destination for South Korean travelers.
MMPRC conducted a social media contest during the roadshow and the winners won Maldives-themed merchandise. In addition, a raffle was held and 02 lucky winners won a free holiday in the Maldives.
MMPRC will be holding a second roadshow on June 23, 2023, in Busan, South Korea.
A raffle will also be held during this roadshow for two more lucky winners.
A total of 11 prominent companies from the Maldivian tourism industry are taking part in the roadshows, showcasing their offerings to the South Korean market.
A Maldivian corner was curated with Maldivian snacks and a display of lacquer works for the attendees to learn about the Maldivian culture.
MMPRC states that the primary objectives of the roadshow is to maintain South Korea as one of the key source markets for the Maldives and to foster stronger partnerships with potential travel agents and industry partners. The event aligns with their market strategies to promote individual products and provide unique experiences to South Korean travelers.
South Korea has historically been a significant source market for the Maldives. In 2022, it was the 9th largest market with 35,948 arrivals. Prior to the pandemic, South Korea was the 11th largest source market in 2019. The Maldives continues to see strong interest from South Korean tourists, with 13,335 arrivals recorded as of May 13, 2023.