The Maldives Marketing and Public Relations Corporation (MMPRC) has promoted the Maldives at the Tourism Expo Japan 2023.
Tourism Expo Japan 2023 was held in Osaka from 26th to 29th October 2023.
MMPRC was accompanied at the expo by 10 co-exhibitors.
Tourism Expo Japan 2023, one of the world's largest annual travel festivals, bringing together countries and tourist destinations from all over the globe to Japan for the occasion, is organized by the Japan Association of Travel Agents.
The expo offers excellent travel networking and business opportunities and inspires consumers with the encompassing diverse lifestyle trends. The event provides a platform for industry partners to showcase their unique products and experiences.
Throughout this B2B and B2C event, MMPRC promoted the Maldives and revitalized the number of Japanese tourists travelling to the Maldives. They also focused on promoting dive holidays during the fair which is a key element in this market.
The event was integral to MMPRC’s key strategies as it provides the latest travel updates to the Japanese travel trade.
Additionally, MMPRC enhanced the ‘Visit Maldives Japan’ presence on Japanese social media and establish a strong database for future travel trade and consumer promotions.
The stand activities included meetings with the travel trade, surveys, distribution of promotion materials, a social media contest, and spinning wheel activities. The stand also presented opportunities to experience authentic Maldivian culture through cultural props such as libaas, feyli and fahtaru. They also held a LED screen showcasing the mesmerizing beauty of the Maldives.
In 2019, Japan was ranked as the 09th top source market to the Maldives. As of the end of September 2023, Maldives has welcomed more than 14,218 travelers from Japan.
MMPRC is consistently strengthening the presence of Maldives in the Japanese market through several marketing activities. They collaborated with Asahi TV for a program and had a JTB training webinar earlier this year. MMPRC has also been growing their social media presence in the Japanese market through sustained local language interactions.
These marketing endeavors sustain brand recognition and keep the Maldives at the forefront of the minds of Japanese travelers.