Maldives Marketing and Public Relations Corporation (MMPRC) has conducted an exclusive familiarization trip for top bloggers from Kazakhstan.
The familiarization trip was held to let the bloggers from Kazakhstan experience the exceptional offerings from the Maldives.
The trip was held from 10th August 2023 to 17th August 2023.
MMPRC states that the team of bloggers immersed themselves in the unique experiences, products and renowned services of Maldives.
The group of participants consisted of five bloggers who collectively showcased the breathtaking charm of the Maldives.
The content creators that took part in this trip will promote the Maldives through social media platforms such as Instagram and Tiktok where they have a large follower base, generating an extensive reach. Each content creator showcased the unique experiences Maldives has to offer from their unique perspective.
During their visit, the participants indulged in a series of unforgettable experiences in various resorts of Maldives.
The team was hosted by Fiyavalhu Resort Maldives, Brennia Kottefaru and Dhigali Maldives.
MMPRC notes that the diverse activities and experiences they engaged in will further strengthen Maldives' brand in the market and promote Maldives as a top-of-mind destination in the CIS region.
This trip was part of MMPRC's marketing strategy for the CIS market, with a focus on showcasing the Maldives' diverse and unique aspects to travelers from the region.
Kazakhstan market has exceeded the pre-pandemic arrival figures in 2021 and the arrivals are also expected to grow towards the end of the year as the connectivity from the market increases.
Visit Maldives exhibited in Kazakhstan International Travel Fair earlier this year and this familiarization trip was another activity in the market to showcase the stunning beauty of Maldives, attracting more travelers from the CIS region.