Maldives Marketing and Public Relations Corporation (MMPRC) participated in the Meetings Arabia and Luxury Travel (MALT) Congress 2022.

The MALT Congress 2022 was held from March 30th to March 31, in Dubai.

MMPRC states that the MALT Congress gave industry partners, the opportunity to connect, converse, and collaborate with regional buyers through pre-arranged one to one business appointments, and that this exciting exhibition featured expert sessions on lessons learnt in 2021 and the future of the tourism industry.

MMPRC's aim was to promote the Maldives as the world’s leading destination in the Middle East market and maintain the destination presence. They disclosed that this comes under a new short term strategy devised to address the evolving geopolitical climate in the world following the effects of the Russia-Ukraine war. As such, with Russia and CIS topping the arrivals figures in recent years, the corporations strategy is to mitigating the potential negative impact on arrival numbers from this region by re-strategizing marketing activities in selected markets to minimize the potential adverse effects on the Maldives tourism industry.

MMPRC team has concluded their trip to Middle East, after the MALT Congress 2022.

Last year, Maldives welcomed 91,413 tourists to the country from the Middle East market with Saudi Arabia ranked as the top 7th market to Maldives.