Maldives Marketing & Public Relations Corporation (MMPRC) has launched a series of marketing events in South Africa.

MMPRC stated that the events include a roadshow in multiple cities targeting a wider audience to maximize the Maldives brand exposure, coinciding with the World Travel Market Africa 2019 (WTM Africa 2019) to be held on 10-12 April.

The first roadshows are being held in Johannesburg and Cape Town, which will serve as platforms for Maldives tourism industry partners to showcase products and network with the travel trade industry and media of South Africa.

During the events, MMPRC has planned several activities such as a social media campaign, Virtual Reality showcase of Maldives and tasting of local snacks. Moreover, a raffle draw will select five winners to spend holidays in Maldives, with sponsorship from Robinson club Maldives, Villa Hotels and Crown & Champa Resorts.

MMPRC stated that, in 2018, the South African market showed a 9.9 percent growth in arrivals and that with the direct connection from Johannesburg to Gan International Airport, MMPRC and industry partners foresee a greater potential in the market.