Maldives Marketing and Public Relations Corporation (MMPRC) has participated in the Malaysia's premier travel extravaganza, MATTA 2023.
MATTA 2023 was held from March 17-19.
MMPRC joined forces with some of the leading travel and tourism industry partners in the Maldives to showcase the Sunny Side of Life as a preferred holiday destination in Malaysia and Southeast Asia at the event.
MATTA 2023 provided service providers and the travel trade the opportunity to sell information about exciting and value-for-money travel options, paired with endless business opportunities and excellent travel experiences to potential travelers.
MMPRC aimed to promote the destination's beauty, luxury, and safety to potential visitors from Malaysia and Southeast Asia through participation in this event.
Through this event, MMPRC provided visitors with the latest information about the Maldives, making it an ideal platform for promoting the destination.
A total of 11 industry partners took part in the fair alongside MMPRC to promote their unique services and products of the Maldives.
Apart from MATTA 2023, MMPRC has planned several marketing activities in this region to market and further promote the destination. These activities include Maldives Roadshow in Southeast Asia, Print Advertising Campaign and a media familiarisation trip.
They will also represent the Maldives at major fairs in this region such as ADEX Ocean Mission 2023, NATAS Holidays 2023 and ITB Asia 2023.