Maldives Marketing and Public Relations Corporation (MMPRC) has taken part in the the Access Luxury Travel Show (ALTS) Prague 2023.
ALTS Prague 2023 was held from 13th to 14th of March 2023 in Prague, Czech Republic.
MMPRC was represented at the event by Exitix Marketing. As such, Exitix Marketing promoted the enthralling glamour of the Maldives, Maldivian tourism products (resorts, hotels, guesthouses, and liveaboards) and segments such as romance, honeymoon, family, and diving at the event.
ALTS Prague is a two-day business-to-business (B2B) workshop that brings together corporate travel decision makers; potential investors in the field of hospitality, leisure, and the travel industry; tour operators; travel agents with VIP clients; and other industry professionals from Eastern Europe.
MMPRC's participation in ALTS Prague is part of their strategy to promote the Maldives in Eastern Europe, to ensure momentum of arrivals is maintained across the summer months of 2023.
MMPRC states that the objective is to motivate the Eastern European travel trade to more actively promote the Maldives in their programs and among consumers, as well as strengthen the positive image of Sunny Side of Life in these regions.
Further, MMPRC aims to underline the Maldives’ uniqueness compared to other destinations, and increase the number of visitors from the Czech Republic and other neighboring states within the region.
Eastern Europe is an important market for the Maldives. As such, the country ended 2022 with a total of 100,667 arrivals from this market.
So far in 2023, the arrivals from the region are looking promising with one of the markets in the Maldives’ top 10 from this region.
MMPRC conducts targeted activities to further promote the destination in this market. This year’s marketing activities for Eastern Europe includes a Maldives roadshow series in Eastern European countries, joint marketing campaigns, and a webinar.