Maldives Marketing and Public Relations Corporation (MMPRC) has advertised Maldives in Russia.

MMPRC took center stage at the Pure Luxury Spring Edition 2023 event in Moscow, Russia on March 16th, 2023.

As one of the most exclusive B2B workshops in the region, this event connects luxury travel suppliers with the Russian travel market and professionals who cater to VIP clients.

Since 2011, the Pure Luxury Spring Edition has been the ultimate platform for showcasing the best in luxury travel to a highly qualified audience.

This year's event, at the prestigious Four Seasons Hotel in Moscow, was nothing short of spectacular.

MMPRC was represented by their PR agents for the region, Compass Consulting, showcasing the Maldives. Maldivian products, and services to buyers from travel companies in Russia who specialize in luxury travel and VIP clientele was represented by the PR agents.

Through this event, MMPRC aimed to promote the Maldives as the ultimate luxury holiday destination in the Russian market for high-net-worth individuals and luxury travelers.

As such, the corporation took part in the event as part of their marketing strategy for the Russian market, which focuses on strengthening Maldives' brand in the market through ambient outdoor advertisements, social and digital media campaigns, to further market our products and services.

Russia was the second largest source market for the Maldives in 2022, with a total arrival figure of 201,954 tourists.

The statistics go on to reveal that Russia has topped the source market for the archipelago nation’s tourism, contributing 12.4 percent of the market share with 57,938 arrivals recorded from the country by March 20, 2023.