Maldives Marketing and Public Relations Corporation (MMPRC) has participated in the International Media Marketplace (IMM) 2023.

IMM 2023 was held in Berlin, Germany on the 6th of March 2023.

At the event, MMPRC shared information on the Maldives as the ultimate destination.

IMM, organized by Travemedia, is the most attended annual global networking event that connects the travel industry with top journalists, editors, influencers, and broadcasters from Germany, Austria, and Switzerland.

Exhibitors secure a dedicated event table to meet with the travel trade and media in 24 prescheduled one-on-one appointments. This year, there were 100-110 exhibiting companies and 180-200 media, making it the ideal platform to showcase the Maldives as the ultimate holiday destination.

MMPRC sates that the corporation used this opportunity to share the diverse experiences, up-to-date news and information about the Maldives while also gaining market contacts for potential future collaborations.

In addition to the pre-scheduled meetings, MMPRC networked with key travel trade partners and media at the event.

The German market is one of the most lucrative markets for the Maldives tourism industry. Germany was the 4th highest source market in 2022 with an arrival figure of 133,424 tourists comprising a market share of 8 percent.

As of 28th February 2023, Germany is the 5th top source market to Maldives with an arrival figure of 22,995 with a market share of 6.6 percent.

2023 is shaping up to become a significantly successful year for the Maldives tourism industry with record-breaking daily arrival figures.

As of 28th February 2023, Maldives has welcomed a total of 350,413 tourists, a remarkable 24.8 percent increase compared to the same period in the previous year.

This year marks the first year that the Maldives is taking part in ITB Berlin after winning the title of the ‘World’s Leading Destination’ at the World Travel Awards for 3 consecutive years, as well.

MMPRC notes that Maldives has garnered a lot of interest, attention, and curiosity from the international travel trade community.