Maldives Marketing and Public Relations Corporation (MMPRC) held a webinar to familiarize the Nordic market with local tourism products and experiences.

The webinar titled “Maldives – Local Islands, Local Experiences", targeted the travel trade from Sweden, Denmark, and Norway. It was held on March 29.

MMPRC says that the webinar was part of a three-session series conducted for this market under their strategy to promote the Maldives as a safe haven for travelers from the Nordic region. As such, the latest webinar provided the Nordic market with information of the local tourism segment of the Maldives, especially guesthouse experiences, available from the Maldives.

Speaking during the opening of the webinar, Managing Director of MMPRC, Thoyyib Mohamed, highlighted the Maldives’ achievements in controlling the pandemic, and how Maldives became a tourism success story in the process.

Secret Paradise, Angsana Velavaru, and Qatar Airways took part in the webinar to provide the participants with more experiences of Maldives tourism.

Participants of this webinar were provided information on the recent ease of Covid-19 restrictions in the Maldives, along with destination presentations. As such, presentations by member properties, and a presentation by Airline partner was shared with the participants. This was followed by a Q&A session.

Moreover, a raffle was drawn amongst the participants from which one lucky winner was presented with a free holiday to the Maldives sponsored by Angsana Velavaru. The winner was presented with a five day all inclusive stay in a beachfront villa of Angsana Velavaru.

Stating that the series aims to inspire participants to broaden and extend their Maldives product portfolio, MMPRC stated that the purpose of this series was to inform and familiarize the Nordic travel trade on the latest information and travel guidelines of Maldives.

MMPRC states that over 100 top travel trade partners from the market were reached per session of this webinar series.

The two preceding sessions of the series was held in 2021, comprising an introductory webinar titled “Welcome to Maldives' ' and “Maldives – a safe haven with unique experiences” webinar.

The Nordic market is has seen increase in arrival figures throughout the recent years. In 2021, the Maldives welcomed over 1.3 million visitors, of which 18,507 were from the countries belonging to the Nordic market. This year, the Maldives has seen 9,754 arrivals from the Nordic market during the first two months of the year.