Maldives Marketing and Public Relations Corporation (MMPRC) has taken part in the Qatar Business and Luxury Travel (QBLT) Congress.

The QBLT Congress was held on 28th March, in Qatar, and the MMPRC promoted Maldives as the world’s leading destination in the Middle East market alongside industry partners.

MMPRC shared that they got the opportunity to promote the Maldives as an up-and-coming MICE destination, emphasizing that the Maldives is seeking to redefine MICE. MMPRC's team at Qatar met with the Lead Marketing Team from Qatar Airways at the Airline Headquarters to discuss existing and new opportunities, and held talks on different ways to strengthen the joint-marketing efforts and collaborating towards market growth and recovery.

MMPRC states that this part of their short term strategy, devised to address the evolving geopolitical climate in the world following the effects of the Russia-Ukraine war. As such, with Russia and CIS topping the arrivals figures in recent years, the corporation's strategy is aimed at mitigating the potential negative impact on arrival numbers from this region by re-strategizing marketing activities in selected markets to minimize the potential adverse effects on the Maldives tourism industry.

QBLT Congress is a luxury closed-door, boutique congress that brings together 50 of the biggest outbound travel buyers of MICE tourism from across Qatar. Tourism boards, hotels and resorts, DMC’s and other international luxury travel suppliers take part in the one-day intensive B2B event.