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Cigarette policy reversal

State fiction exposes absolute mockery behind the great tobacco reversal

The Muizzu administration is facing sharp criticism for reversing a significant tobacco price hike originally implemented to protect public health. The government claims the price reduction follows WHO advice, a justification labeled by critics as a transparent lie to mask lost tax revenue and a flourishing black market. Opponents allege the policy shift reveals a failed fiscal strategy and potential corruption rather than a genuine concern for the well-being of Maldivian citizens.

ޒުނާނާ ޒާލިފް
Zunana Zalif, Raajje.mv | 25 ޖޫން 2026 | ބުރާސްފަތި 10:03
Despite President Muizzu’s recent assertion that there would be no "U-turn" on tobacco duties, the government has decided to significantly reduce cigarette prices.

Despite President Muizzu’s recent assertion that there would be no "U-turn" on tobacco duties, the government has decided to significantly reduce cigarette prices. | Raajjemv graphics

As an introvert shackled by severe social anxiety, my ventures into the outside world are calculated and brief. However, during one of these infrequent excursions recently, I was cornered by the ultimate introverted nightmare: bumping into a familiar face and being dragged into the inescapable quicksand of small talk.

But this encounter did not trigger my usual instinct to flee. Instead, it arrested my attention entirely. My friend unleashed a breathless, white-hot stream of frustration regarding how the public is being utterly deceived by state policies that are grandly enacted, only to be abruptly and shamelessly reversed.

According to her, this latest political maneuver scales a new peak of absurdity, made all the more staggering by the elaborate fictions fabricated to justify it.

In a voice taut with exasperation, she insisted that if a government is going to lie, it should at least manufacture something halfway appropriate and believable. Instead, she labeled the entire spectacle as the undisputed joke of the century, all while pacing her narrative with the sheer weight of her own indignation.

A noble beginning crumbles into farce

Initially, the duty on cigarettes was increased with the stated aim of reducing smoking prevalence, minimizing the health risks associated with tobacco and fostering a healthier Maldivian society.

It was a noble and commendable objective, but the situation has now taken a sharp turn. The government is now reducing the price of those very cigarettes, acting not due to external pressure but entirely by its own volition.

The truly absurd part of this shift is the justification provided, with the state claiming it is being done based on advice from the World Health Organization (WHO).

It would be tragic if it weren't so comical, standing as an absolute farce. To suggest that an organization dedicated to promoting global health and well-being would advise making health-hazardous products more affordable is indeed the joke of the century.

Outrage and unexpected outcomes

Reflecting on my friend’s words, I examined the situation for myself. Just as she pointed out, the Muizzu administration suddenly hiked the prices of tobacco and tobacco products, ostensibly to protect public health and discourage smoking.

This change was seemingly implemented without thorough research or foresight regarding the potential consequences. While the public reacted with outrage and heavy criticism, the government remained steadfast, labeling it a difficult decision.

They proudly claimed that even if it were politically damaging, it was a necessary step for the people, asserting that President Dr. Mohamed Muizzu prioritized public health above all else.

However, the consequences of that price hike were unfortunate and unexpected. A shift in behavior emerged, with people turning to hand-rolled tobacco and critics argued the government had inadvertently forced the youth into this habit. Simultaneously, an influx of counterfeit cigarettes and illicit tobacco products flooded the market. Seeking cheaper alternatives, young people disregarded quality and health risks, consuming whatever was available.

The black market boom and budget black holes

Soon, the black market for counterfeit and cheap cigarettes flourished on a massive scale, with the contraband transported in sacks and large containers.

These products became readily available in Malé City's shops without any hindrance. While some small-scale players were occasionally caught, the larger operations remained largely untouched and massive quantities of cigarettes were being cleared from containers right under the noses of the authorities.

Smuggling became rampant and smoking rates did not decline as the government had anticipated. Further, the expected tax revenue from legal imports failed to materialize, leaving a significant hole in the state budget.

Realizing the financial blow, the government changed its tune and initiated the process of lowering cigarette prices. However, they masked this reversal with a sophisticated pretext, claiming it followed the recommendations of the World Health Organization.

Follow the money and the hidden agendas

Even so, many believe the government’s true objectives have already been served. Opposition parliamentarians, during the parliamentary debate on the bill to reduce cigarette prices, alleged a hidden agenda behind the initial price hike. They suspect two primary motives, the first being to maximize tax revenue from legal imports to bolster government funds and the second being to create a lucrative opportunity for government-aligned entities to profit from the illicit cigarette trade.

There is circumstantial evidence to support these claims, such as the ease with which smuggled goods entered the country and circulated openly, the lack of effective enforcement against major smugglers as well as the overall lack of accountability when such activities were intercepted.

What makes this deception even more frustrating is the deafening silence from the global health giant itself. There has been no official comment from the WHO regarding the matter, leaving a bizarre void where a firm rebuttal ought to be. Even though the health ministry has blatantly fibbed about the organization’s remarks, WHO remains completely tight-lipped. It begs a critical question: shouldn’t the WHO, as an official international body, at least step forward to deny these claims? After all, the advice the WHO actually gave before was to raise taxes to curb smoking, not slash prices. When a state apparatus weaponizes something to justify the exact opposite of your mandate, a world-class institution shouldn't just stand by.

Ultimately, the decision to significantly reduce the price of cigarettes, which was once raised under the guise of public health, marks a complete U-turn. This reversal is being presented as a peculiar joke, shifted onto the shoulders of the WHO.

In the end, the Maldivian public is left holding the ashes of a burning paradox. A policy that began as a righteous crusade for public health has evaporated into a desperate scramble for lost revenue, masked by a lie so transparent it insults the intelligence of the nation. The Muizzu administration may try to hide behind the acronym of a global health giant, but the smoke has cleared. The state didn't save our lungs; it just ran out of money, and that, is the undisputed punchline to the joke of the century.

CigarettesTobaccoWorld health organization TaxDr. Mohamed Muizzu

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