Maldives Marketing and Public Relations Corporation (MMPRC) has taken part in the Travel and Tourism Fair in Kolkata, India.

The Travel and Tourism Fair is being held from July 1st to July 3rd, 2022.

MMPRC highlights that 13 industry partners are taking part in the fair along with MMPRC.

Maldives is being advertised as the Partner Country for the exhibition.

MMPRC, along with Riu Maldives and Sun Siyam Iruveli will be giving  a special Destination Presentation to the visitor audience during this event, detailing the incredible holiday experiences available to visitors from the World's Leading Destination. 

Travel and Tourism Fair in Kolkata is India's leading exhibition for the travel and tourism industry. It provides an annual opportunity for organizations from India and abroad to showcase their products and services. Visitors can gather information and make national and international travel plans. TTF presents an unparalleled marketing opportunity for exhibitors to connect directly with the largest gathering of prospective travelers and members of the travel industry. The visitor profile for TTF includes tour operators, travel agents, airlines, hoteliers and other travel and trade professionals and stakeholders. 

MMPRC highlights that their aim is to maintain Maldives' destination presence and promote the Maldives as the world’s leading destination in the Indian market alongside industry partners. Participation in this event also comes as part of MMPRC’s marketing strategy for the Indian market, which is based on conducting ambient campaigns to strengthen Maldives' brand in all major cities, identify channels to access the luxury market segment, promote affordable holiday options and focus on specific advertising for honeymooners and family holidays, combined with guest house stays. 

India was the largest market in 2021 with over 278,740 travelers and a market share of 22.6 percent, and is the largest source market for the Maldives this year as well, thus far. As such, India contributes 14.7 percent of the total arrival figure by June 22, with 115,228 arrivals recorded from the country.

MMPRC has planned several activities targeting the Indian market in the effort to maintain destination visibility. This includes ongoing joint-marketing campaigns with prominent partners such as Thomas Cook, Pickyourtrail, and Vistara Inflight Magazine, participation in major fairs such SATTE and OTM, and hosting familiarization trips. 

As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year. These include fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews.

MMPRC highlights Maldives securing the title of ‘World’s Leading Destination’ (along with several other accolades) at the 2021 World Travel Awards, as the greatest testament to the success of these activities. World Travel Awards is globally recognized as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travelers from all over the world.