Maldives Marketing and Public Relations Corporation (MMPRC) has participated in leading Global media platform Travmedia’s International Media Marketplace (IMM), held in Germany.

Maldives was represented at the fair on behalf of MMPRC by the PR agency designated for the German market, Kaus Media Services. This B2B event took place on 8th March 2022.

Travmedia’s IMM is held in different markets and is a leading global networking event, connecting the travel industry with top journalists, editors, influencers and broadcasters. This is the 10th edition of the annual event, which is unrivaled for relationship building and networking opportunities.

The IMM event held in Germany would provide exhibitors the opportunity to hold discussions and form alliances with travel trade partners from Germany, Austria and Switzerland. This year, IMM events are expected to attract over 5665 exhibitors with an estimated 10,500 media personnel attending and covering the events.

MMPRC states that the main purpose of participating in this event was to promote Maldives as a top of the mind destination and to update the German, Austrian and Swiss travel trade with the latest travel guidelines to the Maldives.

Through the event, MMPRC showcased the geographical advantages of the scattered islands of Maldives, allowing natural social distancing making Maldives one of the safest destinations for tourists. They were also able to market Maldivian products, including resorts, hotels, guesthouses/homestays and liveaboards, and the unique experiences available for tourists.

Moreover, this event gave MMPRC the opportunity to share the stringent measures in place in Maldivian tourism facilities, as well as vaccination and updates of the covid-19 situation of the country.

MMPRC’s participation in IMM is in line with their strategy to maintain destination presence in these markets and to efficiently promote various segments of tourism to travel trade professionals.

This strategy aims to assist the destination to increase future bookings and arrival figures from Germany, Austria and Switzerland.