Nordic media team concludes familiarization trip

A team of media officials representing various world-class publications from the Nordic region has completed a familiarization trip in Maldives.

The Nordic media team came to Maldives on invitation of Maldives Marketing and Public Relations Corporation (MMPRC), on 25 November. The team completed their trip on 01 December.

The media team consisted of journalists, bloggers, and writers representing various world-class publications such as Søndag, Vagabond Reiselyst, Dagbladenes Bureau and Dagbladenes bureau.

The team was hosted at Sun Siyam Iruveli, Fairmont Maldives Sirru Fenfushi and Le Meridien Maldives Resort and Spa. They enjoyed high-end adventures, the world-renowned Maldivian hospitality, unique experiences, and the different cuisines available at their host properties. 

During the trip, the media team enjoyed the luxury and gastronomy experiences of the Maldives.

MMPRC stated that the purpose of this trip was to establish the Maldives as one of the most preferred tourist destinations in the Nordic region and to promote the diverse experiences, specially the Luxury and Gastronomy segments of the Maldives. Ultimately, this trip was expected to promote the destination and strengthen its presence in the Nordic region.

MMPRC states that this familiarization trip will generate tremendous coverage showcasing the resplendent Maldives’ resorts and unique experiences. As such, the company highlighted that experiences ranging from gastronomy and wellness to watersports and others was shared with the media team.

This trip, targeting a diverse audience in the Nordic market, will highlight the unique geographical advantage of having our islands scattered across the Indian Ocean and our unique one island-one resort concept, making the Maldives one of the safest holiday destinations in the world.

By 14 November 2022, Maldives has welcomed 29,666 travelers from the Nordic region.

MMPRC has been conducting several activities targeting this market including a campaign with Blixen tours and a travel trade webinar. There are several other marketing and advertising activities in the pipeline for the Nordic market for this year, such as more familiarization trips, broadcasting partnerships, outdoor campaigns, print media campaigns and more.