MMPRC collects industry feedback for 2023 destination marketing strategies

Maldives Marketing and Public Relations Corporation (MMPRC) has successfully concluded the Tourism Marketeers Evening 2022.

Tourism Marketeers Evening 2022 was hosted to collect feedback, ideas, and opinions from the tourism industry stakeholders for the destination marketing strategies for the Maldives for the year 2023.

The event was held on 28th September, Wednesday, at Meeruma.

A total of 41 tourism professionals took part in the event from a diverse range of travel trade vocations including; Managing Directors; General Managers; Sales and Marketing Managers; and other relevant tourism professionals.

MMPRC states that the input of stakeholders has always been a key component of their strategic planning process.

Continuing their annual Tourism Marketeers Evening, following a two-year hiatus due to the covid-19 pandemic, was one of the several activities conducted throughout the year to gather industry ideas and feedback by MMPRC.

The corporation states that they work closely with the tourism industry and their partners to direct a collaborative effort to best develop and market the destination brand. As such, MMPRC notes that the primary objective behind hosting this event was to gather expert opinions from tourism industry professionals regarding marketing the Maldives as the most preferred destination.

Speaking at the event, the Chief Executive Officer and Managing Director of MMPRC, Thoyyib Mohamed stated that MMPRC has always prioritized working in collaboration with the industry when they craft the strategies that promote the Maldives as a destination. He says that the ideas, feedback, and even criticism they get from industry partners are crucial to constantly keep improving the Maldivian brand.

MMPRC states that the corporation, together with industry partners brainstormed ideas in order to align and formulate promotional activities and marketing strategies. As such ideas on innovative destination marketing and discussions on delivering similar destination messages from the entire Maldivian travel trade rather than fragmented messages was discussed at the event.

MMPRC notes that sessions such as this help the corporation and the industry to build a cohesive, strong, and alluring ‘Maldives’ brand. The corporation also noted that the brainstorming sessions and feedback will also help them work even closer together with industry partners in the years to come.

The Tourism Marketeers Evening saw discussions on marketing activities such as fairs, roadshows, and familiarization trips, as well as exchanging ideas on markets, segments, social media and promotional materials. Tourism industry representatives shared their ideas, opinions, and suggestions for MMPRC’s destination marketing plan for the upcoming year.

The board and staff of MMPRC extend their deepest gratitude and appreciation to each and every single individual working in the tourism industry, and all professionals who attended the Tourism Marketeers Evening 2022 to share their ideas, thoughts, and feedback on how to continue to keep the Maldives at the top of holidaymakers dream vacation list.