Maldives Marketing and Public Relations Corporation (MMPRC) has concluded a brand awareness campaign with Turkish Airline.

MMPRC unique campaign with the national flag carrier airline of Türkiye was a three-month-long campaign. The campaign was initiated in February 2022.

MMPRC highlights that the campaign aimed to position Maldives as top of the mind destination in the Turkish market and targeted consumers to increase Maldives brand awareness and destination presence in the Turkish market.

Under the campaign, a compelling 30-second promo video of the Maldives was played before the beginning of each movie available on the inhouse flight entertainment systems on all Turkish Airlines’ flights. The video showcased the alluring scenery of the Maldivian tourism, the tourism products; resorts, guesthouses, liveaboards, and hotels, as well as the experiences available to tourists in Maldives.

With exclusive rights to the video slot, the video was aired across 44,800 Turkish Airlines’ flights reaching an estimated 11.2 million views. Besides being the Turkish National flag carrier, Turkish Airlines provides significant coverage and visibility for the Maldives brand through its vast international routes, as it is favored by a lot of passengers from the West, Eastern & Central European countries as well as Middle Eastern countries.

MMPRC highlights that joint campaigns with major airlines are a part of their wider marketing strategy to work with industry stakeholders. As such, MMPRC has already conducted various joint promotional campaigns with major airlines such as Qatar Airways, Etihad, Emirates, Singapore Airlines & Airasia under the global marketing strategy, over the last two years. 

Last year, MMPRC invited prominent journalists from Türkiye on a familiarization trip to the Maldives.

The company notes that there are more marketing activities in the pipeline for the Turkish market and the surrounding region, including a major joint marketing campaign with a major Turkish tour operator later this year.

Latest statistics publicized by the Ministry of Tourism shows that the country has so far welcomed 146,923 visitors.

As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year. These include fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews.

MMPRC highlights Maldives securing the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, as the greatest testament to the success of these activities. World Travel Awards is globally recognized as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travelers from all over the world.