Five-year national campaign launched to reduce tobacco consumption
As part of this campaign, the government has launched awareness initiatives targeting schools and youth, while also deciding to raise the legal age for tobacco sales to 21 and increase tobacco duties. Emphasizing the importance of public and NGO participation in these efforts to ensure health safety, the government continues to prioritize measures aimed at reducing tobacco consumption.


From the press conference held at the President's Office. | President's Office
The government has launched a five-year national campaign aimed at reducing the prevalence of smoking and tobacco use.
The campaign was officially launched on Sunday during a press conference held at the President's Office.
The campaign was officially launched by the Minister of Health, Family and Social Services, Dr. Keela Ali, during a joint press conference held by four government ministries to mark the World No Tobacco Day.
The Minister highlighted the ongoing measures being taken to reduce tobacco consumption, noting that the government has already undertaken significant efforts in this regard, including the implementation of a "generational ban." She also addressed the challenges encountered when executing such initiatives and clarified the rationale behind extending the campaign over a five-year period. Furthermore, the Minister stated that the decision to proceed with this campaign serves as an additional measure to ensure public health and safety.
"When rolling out a campaign of this nature, the participation of the government, civil society organizations, and the general public is essential. The public has already demonstrated a strong commitment and active involvement in such initiatives," Minister Geela Ali stated.
In addition to raising public awareness, this campaign is set to offer various incentives and concessions. As part of these efforts, collaborative initiatives will be undertaken with schools and non-governmental organizations. Minister of Education Dr. Ismail Shafeeu stated that all schools will conduct sessions to provide information on the health risks and economic consequences associated with tobacco use.
Furthermore, Minister of Sports, Fitness and Recreation Abdulla Rafiu stated that several youth-led initiatives have been organized in relation to this matter. He also highlighted that a series of advocacy programs are scheduled to be conducted.
Import duties on tobacco products have been increased as part of efforts to curb consumption. Furthermore, the legal age for the sale and purchase of tobacco has been raised from 18 to 21 years.






