MMPRC representing Maldives at OTM Mumbai to strengthen destination presence

Maldives Marketing and Public Relations Corporation (MMPRC) is representing the Maldives at the OTM Mumbai.

OTM, an exclusive 3 day business-to-business travel mart, is one of the largest international gatherings of travel trade buyers and professionals held in India. This event provides exhibitors and visitors the opportunity to meet travel trade partners from India and beyond, and strengthen existing business relations while accommodating the creation of mutually beneficial relations for all parties.

MMPRC is joined by 64 industry representatives, from 34 companies at the premium travel trade event of India.

The event is taking place from 2nd to 4th February at Jio World Convention Centre, Mumbai.

MMPRC states that the corporation and industry partners took part in the event to connect with travel trade and market the destination, its unique experiences, and products.

Through this event, MMPRC aims to connect with travel trade from the Indian Market, share latest updates about the Maldives, the Maldivian products, services and experiences in order to maintain destination presence as one of the preferred holiday destinations for all segments of Indian tourists.

MMPRC highlights that this also provides industry partners the opportunity to promote their individual products and properties.

Furthermore, MMPRC will be conducting two raffles draws at the event, offering two lucky winners a free holiday in the Maldives, sponsored by Adaaran Club Rannalhi and Furaveri Maldives respectively. To participate in these raffle draws, visitors to the Maldives stand would need to fill in a survey form.

Additionally, visitors to the Maldivian stand will get the opportunity to experience a 360 video booth, an exciting technology which uses a revolving camera. This booth provides visitors opportunities to take pictures and videos immersed in the beauty of the Maldives all around them.

India was the top source market to the destination last year with 241,369 arrivals received by 31st December 2022, which is 14.4 percent of the total market share.

MMPRC has been conducting several promotional activities targeting this market to maintain destination momentum. Similar activities are planned for this market during 2023 as well.