Maldives Marketing and Public Relations Corporation (MMPRC) has initiated a series of high-profile roadshows titled ‘Maldives Roadshow in the United States of America and Canada’.

MMPRC states that the series of roadshows were held under the effort to maintain destination momentum in the North American market - one of the top source markets to the Maldives as of 2022.

The roadshows were held in Los Angeles, New York, and Toronto on 12th, 14th and 15th September respectively. 

MMPRC highlights that these roadshows are conducted under their strategies to strengthen relations with the U.S. and Canadian travel trade.

Additionally, the roadshows aims to familiarize the travel trade with Maldives and ultimately increase arrival figures from the markets.

A total of 11 industry partners from the Maldives tourism industry took part in these roadshows. The delegation consists of luxury high-end resorts, tour operators, and industry professionals.

MMPRC, along with said industry partners, fully utilised this event to market and advertise the Maldives tourism products, namely resorts, hotels, guesthouses, and liveaboards, along with the country’s unique geography and the extraordinary experiences awaiting tourists in the Sunny Side of Life.

MMPRC's Maldives roadshows began with a warm introduction of the industry partners followed by a destination presentation. The presentation highlighted the unique experiences available in the Maldives, and the latest travel guidelines applicable for the destination. The safety provided by the scattered geography of the Maldives was also highlighted during the roadshows in this series.

The presentation was followed by an afternoon of networking between industry partners and the North American travel trade community. MMPRC highlights that the meetings strengthened trade relationships between potential travel agents and our industry partners.

Despite the long distance, the U.S. market is one of the top source markets to the Maldives. MMPRC notes that this is an indication of the Maldives’ strong presence and demand in the U.S. market.

As of 7th September 2022, the Maldives has welcomed 52,168 tourists from the U.S., making it the 6th top source market for tourism.

MMPRC has held several activities targeting this market this year, including taking part in ATTA’s AdventureELEVATE 2022 and conducting a travel trade webinar, as well as organising familiarization trips with media and influencers.

They also conducted campaigns with leading tourism companies such as Worth Magazine, Goway, and SQ. Other activities planned ahead for this market include; print magazine ads, TV campaigns, more familiarisation trips, and taking part in USTOA Annual Conference.

As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year. These include fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews.

MMPRC highlights Maldives securing the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, as the greatest testament to the success of these activities. World Travel Awards is globally recognized as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travelers from all over the world.