Maldives Marketing and Public Relations Corporation (MMPRC) in collaboration with Apple Vacations, initiated a brand visibility campaign in Malaysia.

MMPRC states that this collaborative campaign aims to promote the Maldives as a preferred and safe tourist destination for Malaysian travelers.

Highlighting that this campaign aligns with the corporation's market strategy for Southeast Asia, MMPRC stated that the strategy is to target various segments of the market, such as luxury travelers, families, and Muslim travelers.

Additionally, this campaign will further assist to showcase the uniqueness of the Maldives as the world’s leading destination, says MMPRC. They also highlighted that the campaign would help maximize Maldives’ brand visibility, while simultaneously increasing awareness and maintaining brand presence in the Malaysian market and beyond.

MMPRC states that the campaign will include article write ups with latest information of the destination and travel guidelines will be shared on major online platforms such as Come on Lets Travel, OhMyNews. Similarly, destination videos of the Maldives will be broadcast on Apple TV FB Live.

Further, emails would be sent to Apple Vacations client base with information on the Maldives, and the destination will be featured on the homepage banner of their website. Social media posts relating to Maldives will also be shared on the FB and Instagram pages of Apple Vacations during the campaign. 

Apple Vacations is a Malaysian travel agency which was founded in 1996. The agency has a network of local and international partners and suppliers and offers superior travel experience, diversified travel products, and unwavering commitment to their customers.

Malaysian borders were closed due to Covid-19 restriction for most of 2020 and 2021, but are now open for travel.

During the first two months of the year, Maldives welcomed 1,194 visitors from the Southeast Asia market.

MMPRC has already held several social media or digital campaigns and other activities for countries in the Southeast Asia market, so far this year.