MMPRC launches campaigns to market Maldives in Southeast Asia
MMPRC in collaboration with Pacific World Travel Agency (PWTA), launched a year long E-learning program
Aerial view of Maldivian islands
Maldives Marketing and Public Relations Corporation (MMPRC) have launched campaigns to promote Maldives in the Southeast Asian market.
MMPRC in collaboration with Pacific World Travel Agency (PWTA), launched a year long E-learning program targeting the Southeast Asian market. The program will be conducted from 28th March 2022 to 28th March 2023.
MMPRC states that a dedicated website will be created to provide the latest and up-to-date information about Maldives’ tourism sector to travel trade professionals working in the Southeast Asian market. They stated that this information will be available for PWTA partner tour operators and travel agents, and that members can log in at any time, anywhere.
According to the corporation, this interactive course will include three modules, with the first module focusing on introductory basic information, second module focusing on promoting unique selling points of the destination, and the last module on the latest travel guidelines, covid-19 measures and updates. MMPRC says that this program is conducted in line with their marketing strategy for the Southeast Asian market and that participating agents would receive an official certificate issued by MMPRC, once they complete the program.
Over 600 travel partners are expected to participate in the program, with a reach of 3000 travel partners throughout the year from the Southeast Asian market.
PWTA is one of the leading partners of travel industry organizations from around the world who have established their own sales and marketing network throughout Malaysia and Southeast Asia.
Additionally, MMPRC initiated a joint campaign with Tripzilla, to position Maldives as a leading destination in the Southeast Asian market. This is a business to consumer (B2C) campaign, that would be held from March 2022, to June 2022.
MMPRC states that this campaign is part of Tripzilla’s series titled ‘Travelling Again’.
Under this campaign, the Maldives will be promoted as one of the safest destinations to travel to for Southeast Asian travelers. As such, four articles covering Maldivian tourism products and the unique experiences available from the Maldives, will be published on Tripzilla’s website and their respective social media accounts. The article will also highlight the stringent safety measures in place and the safety provided by the naturally-distanced geography of Maldives.
In addition, a studio edited video showcasing the beauty of Maldives will be shared on Facebook and Instagram, alongside other social media promotional posts.
The corporation highlights that this will advertise Maldives as a leading destination for families and Muslim travelers.
TripZilla is a culture and travel digital publication for those with a sense of adventure. The company creates authentic travel content highlighting trends, places, food, and people. With a reach of over 25 million consumers every month, Tripzilla is the leading culture and travel digital publication in Southeast Asia.
MMPRC's aim is to familiarize travel trade professionals working in the SEA market with the latest information on measures taken in Maldivian tourism products and the unique experiences available in the Maldives for travelers. MMPRC highlights that these are the ideal platforms to market Maldives as a safe haven and promote the unique geographical formation of the scattered islands which allow natural social distancing for travelers.
