A team of Indian journalists are visiting the Maldives, at the invitation of Maldives Marketing and Public Relations Corporation (MMPRC), to immerse themselves in the tourism offers, unique experiences, and exciting encounters awaiting tourists in the Sunny Side of Life.
MMPRC states that the journalists on this trip represent key media publications from India such as Indulge Express (NIE), The Sunday Guardian, ET Travel World, and Dainik Jagran.
Additionally, the team comprises a freelance writer contributing to Indian, American and European publications, and one PR representative.
The corporation states that these journalists will indulge in all things Maldives at Outrigger Maldives Maafushivaru Resort, Sun Siyam Iruveli, and West Sands Ukulhas, Ranthari Guesthouse & Spa, and Nala Veli Maldives, from February 20th to 26th.
Some of the activities that this team will experience include local island tours; snorkeling and visiting whale shark/manta and turtle points; sunset cruises; sandbank visits, coral planting programs; cooking classes; and more.
MMPRC states that the team of journalists will relay these experiences through articles and multimedia content to potential travelers in India and beyond, and the combined reach of this content is estimated to go beyond 4,952,250+ readers.
This familiarization trip is conducted as part of MMPRC’s marketing strategy for India, which focuses on sharing key destination information via social media platforms and online media that is most commonly used in the India market. The strategy aims to promote affordable luxury accommodation options to the Indian consumers and establish Maldives as a top-of-the-mind destination in this market.
Additionally, this trip aims to promote the variety of accommodation options available in the Maldives, often described in the tourism world as the Sunny Side of Life.