Maldives nominated for World's Leading Destination for the third year in a row

The Maldives has been nominated for the most prestigious title at the 29th Annual World Travel Awards (WTA) - World's Leading Destination - for the third year in a row.

The Maldives successfully secured the title of the World's Leading Destination in 2020 and 2021, making this a potential 'hat-trick' win as the country mark 50 years since the inception of tourism in the Maldives.

WTA's World's Leading Destination title is the most distinguished in the annual programme, which itself is renowned as the most prestigious and comprehensive award in the global travel industry.

The Maldives won this title the past two years, despite the difficulties posed by the global pandemic, through the sheer will, hard work, and dedication of our tourism industry.

Winning this award a third year in a row, especially during the country's Golden Jubilee Year of Tourism, would not only fortify the nation’s place as a tourism hotspot, but also as a leader in the global travel trade. The Maldives winning the title of World’s Leading Destination again this year is something that the country can be proud of, as this is the first time the country may win such a prestigious tourism title for three consecutive years. 

The Maldives has been nominated for two distinguished titles in the World's category along with World's Leading Destination. They are World's Leading Island Destination and World's Most Romantic Destination.

Additionally, the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has been nominated for the title of the World's Leading Tourist Board.

As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out more than 100 marketing activities by the end of August 2022.

As such, MMPRC has so far this year, marketed the Maldives at; 32 fairs; 3 roadshows in 7 cities; 16 FAM Trips; 6 virtual events 12 joint promotions and 12 social media campaigns. Additionally, 63 other marketing campaigns had been conducted by the corporation.

MMPRC highlights that the marketing efforts carried throughout the year is in part - a coordinated effort by all of industry partners in the Maldives.

MMPRC is engaging PR agencies to implement PR and Trade Strategies in 15 key markets around the world.

The efforts of MMPRC and the Maldives tourism industry have yielded several awards and accolades over the past years. 

Voting for the titles of WTA is now open and will close on 20th October 2022.

The voting links for the four titles are below: