MMPRC to hold a roadshow in India
MMPRC and industry partners will showcase a destination presentation highlighting the products
India is the top source market of Maldives' tourism so far in the year
Maldives Marketing and Public Relations Corporation (MMPRC) will be holding a Maldives roadshow in India.
MMPRC states that the roadshow themed; Connect with Maldives, Your Ultimate Destination Maldives Roadshow in India', will take place in in Bangalore, Chennai, and Trivandrum on the 5th, 7th, and 8th of July respectively.
MMPRC highlights that the roadshow will be conducted together with potential operators and agents from India and 16 industry partners.
During the roadshow, MMPRC and industry partners will showcase a destination presentation highlighting the products, experiences, and latest travel guidelines on the Maldives. The presentation will be followed by a productive night of networking and building new business relations, and a special raffle will be conducted awarding a free holiday in the Maldives.
MMPRC highlights that their aim is to maintain Maldives' destination presence and promote the Maldives as the world’s leading destination in the Indian market alongside industry partners. Participation in this event also comes as part of MMPRC’s marketing strategy for the Indian market, which is based on conducting ambient campaigns to strengthen Maldives' brand in all major cities, identify channels to access the luxury market segment, promote affordable holiday options and focus on specific advertising for honeymooners and family holidays, combined with guest house stays.
India was the largest market in 2021 with over 278,740 travelers and a market share of 22.6 percent, and is the largest source market for the Maldives this year as well, thus far. As such, India contributes 14.7 percent of the total arrival figure by June 22, with 115,228 arrivals recorded from the country.
MMPRC has planned several activities targeting the Indian market in the effort to maintain destination visibility. This includes ongoing joint-marketing campaigns with prominent partners such as Thomas Cook, Pickyourtrail, and Vistara Inflight Magazine, participation in major fairs such SATTE and OTM, and hosting familiarization trips.
As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year. These include fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews.
MMPRC highlights Maldives securing the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, as the greatest testament to the success of these activities. World Travel Awards is globally recognized as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travelers from all over the world.
