Maldives Marketing and Public Relations Corporation (MMPRC) has initiated an additional advertising campaign to promote Maldives in the Southeast Asian market.

MMPRC disclosed that they initiated an advertising campaign with DestinAsian, an award-winning magazine focusing on the Southeast Asian and Asia Pacific regions. The company highlights that the campaign is targeted at strengthening and promoting the Maldives brand presence in the Southeast Asian market.

The campaign will be held from June to August 2022.

MMPRC states that the purpose of this campaign is to maintain brand visibility in the Southeast Asian market. As such, the corporation aims to maximize the visibility of the Maldives within the online platforms of the market.

MMPRC highlights that the campaign aims to market the natural geographic advantages of the Maldives having scattered islands which allows natural social distancing, to market the individual products including resorts, hotels, guesthouses/homestay and liveaboards in the Southeast Asian market.

The strategy is based on informing the travel trade and travelers about the latest travel guidelines and unique experiences available to holidaymakers in the Maldives, states MMPRC.

Additionally, this campaign falls under MMPRC's new short term strategy devised to address the evolving geopolitical climate in the world following the effects of the Russia-Ukraine war. With Russia and CIS topping the arrivals figures in recent years, the strategy is aimed at mitigating the potential negative impact on arrival numbers from this region by re-strategizing marketing activities in selected markets to minimize the potential adverse effects on the Maldives tourism industry and the nation’s economy.

DestinAsian was established in 2001. They are the leading award-winning travel magazine in the Asia-Pacific region with a readership of 98,364 per edition. The magazine offers a regular line-up of sections that keep tabs on the latest cultural, lifestyle, and hospitality news around Asia and the world. The Maldives was awarded the title of ‘Top 5 Best Island’ in the DestinAsian Readers’ Choice Awards 2022.

MMPRC highlights that this campaign will include a full-page advertisement as a ‘Thank You’ from the destination to the readers, as well as social media posts advertising The Golden Jubilee of Tourism and the Maldives’ advantage of being a ‘Safe Haven’ for travelers.

The campaign will also see a dedicated EDM email blast and a bonus 2-month MPU 2 banner in the DestinAsian website.

During the first three months of 2022, Maldives welcomed nearly 4,000 tourists from the Southeast Asian market.

MMPRC has successfully completed several marketing campaigns for this market so far in 2022, including a marketing campaign with Travel Weekly Asia and participation in fairs such as MATTA 2022.

As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year. These include fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews.

MMPRC highlights Maldives securing the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, as the greatest testament to the success of these activities. World Travel Awards is globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travelers from all over the world.