Maldives Marketing and Public Relations Corporation (MMPRC) participated in the Riyadh Travel Fair to market Maldives in the Middle East.
The Riyadh Travel Fair was held in Riyadh, Saudi Arabia from 22 -24 May 2022.
MMPRC was joined at the fair by industry partners - Bliss Maldives, Exciting Travel Holidays, Get me to Maldives, Intour Maldives, Island Life Travel Pvt Ltd, Lily Hotels Hideaway Beach Resort & Spa, Malahini Kuda Bandos, Travel Connection Maldives, Travel Escapes Maldives, Holiday Spot Maldives and Villa Hotels & Resorts.
MMPRC stated that the corporation aimed to market Maldives as a safe haven and promote the unique geography of the country's scattered islands, which provides visitors with ultimate safety and privacy.
MMPRC highlights that the event helped in marketing Maldivian tourism products, including resorts, guesthouses, liveaboards, hotels, as well as the unique services and experiences available in Maldives for tourists.
They also promoted the diversity of Maldivian tourism, by promoting the country as a luxury destination, as well as a romantic destination and a destination fit for family vacations. They promoted the MICE tourism factor at the fair.
MMPRC and the industry partners shared the latest travel guidelines and information about Maldives.
MMPRC states that the participation in the Riyadh Travel Fair is part of their marketing strategy for the Middle Eastern market. As such, they highlight that this strategy is based on conducting campaigns to increase the reach, bookings and arrivals from the region.
Additionally, this also comes under their new short term strategy devised to address the evolving geopolitical climate in the world following the effects of the Russia-Ukraine war. With Russia and CIS topping the arrivals figures in recent years, the strategy is aimed at mitigating the potential negative impact on arrival numbers in selected markets to minimize the potential adverse effects on the Maldives tourism industry and the nation’s economy.
Riyadh Travel Fair 2022 is a significant annual event. It is an event in which leading travel and tourism companies in Saudi Arabia with GCC and other international companies and countries, gather with exhibitors representing tourist promotion authorities and tourists companies at the Arab and international levels.
The Fair is considered as a market for the introduction of tourist products, services and investments provided by the most significant tourist companies in the world.
The Middle Eastern market is a among the top source markets of Maldives tourism. Last year Maldives welcomed 91,413 tourists from this market, with Saudi Arabia ranking the top seventh tourist market to Maldives.
MMPRC has planned several activities targeting the Middle Eastern market under efforts to maintain destination visibility. This includes joint-marketing campaigns, webinars, participation in major fairs and exhibitions, roadshows and hosting familiarization trips.
