Maldives Marketing & Public Relations Corporation (MMPRC) has launched a campaign with Haya Magazine to promote Maldives as an appealing tourist destination .

MMPRC states that the campaign is aimed at affluent and wealthy GCC travelers, to increase awareness of travel and holiday options in Maldives. They also stated that the campaign would help to maintain brand visibility in the GCC market.

Haya is GCC’s favorite fashion, beauty and lifestyle media brand with an audience of 2.5 Million across print, digital, and social platforms. Haya prides itself on delivering high quality content, shoots, and lifestyle experiences crafted specifically to communicate with the modern Arab women.

As part of the campaign, Haya Magazine will conduct a variety of promotional activities, such as a dedicated microsite promoting Maldives, in-house banner creation, and content creation.

MMPRC stated that the magazine will publish 15 articles which include features, reports, interviews, to-do lists, etc. The writings will cover topics such as the products and unique experiences of Maldives, the unique geography of the islands, says MMPRC.

Additionally, three posts on Instagram and Facebook as well as six insta-stories directing users to the microsite will be posted under the social media component of the campaign.

Last year, Maldives welcomed 91,413 tourists from the Middle Eastern market with Saudi Arabia ranked as the top 7th market to Maldives. From January to February this year the country has recorded 19,022 arrivals from the Middle East market.