Maldives Marketing and Public Relations Corporation (MMPRC) has stated that the Maldives' stand at the WTM Latin America saw over 1,500 visitors.
MMPRC states that, they have concluded the WTM Latin America with a series of successful meetings, networking sessions. As such, they have disclosed that over 1,500 unique visitors visited the Maldives’ stand to discuss and observe information about the Maldives as a holiday destination.
Additionally, 25 meetings were held between Maldivian officials and the Latin American travel trade and global travel professionals, stated MMPRC.
MMPRC states that the aim was to promote the Maldives as the ultimate vacation destination, providing safety and unique experiences for tourists from Latin America. As such, throughout this event, MMPRC and industry partners showcased the unique geography of Maldives' scattered islands, which facilitates natural social distancing for vacationers.
MMPRC promoted the Maldives' tourism products, resorts, hotels, guesthouses and liveaboards at the fair. And they shared information about the Covid-19 measures in place in these facilities for the safety and security of holidaymakers in the Maldives.
MMPRC also showcased the experiences unique to the Maldives, along with the latest destination updates to travelers and travel trade professionals from the South American and Latin American market.
MMPRC also held a raffle amongst visitors to the Maldives’ Stand, through which a lucky winner won a free holiday to the Maldives, sponsored by Constance Moofushi Resort Maldives.
MMPRC states that participation in WTM Latin America came as part of their marketing strategy for the Latin American market, especially Brazil. As such, MMPRC highlights that this marketing strategy focuses on increasing arrivals from the market through dedicated campaigns on social and digital media platforms, and through participation and marketing of the destination in prominent fairs and exhibitions held in the market.
This also falls under the new short term strategy of MMPRC devised to address the evolving geopolitical climate in the world following the effects of the Russia-Ukraine war. With Russia and CIS topping the arrivals figures in recent years, the strategy is aimed at mitigating the potential negative impact on arrival numbers from this region by re-strategizing marketing activities in selected markets to minimize the potential adverse effects on the Maldives tourism industry.
WTM Latin America was held in São Paulo, Brazil, from April 5 to April 7. Eleven industry partners also took part in the fair along with MMPRC.
The fair organizers noted that the first two days of the fair saw over 10,725 visitors attending the event this year, which is a 8.7 percent growth in comparison with 2019.
WTM Latin America is one of the major B2B travel and tourism events for Latin America, offering excellent business opportunities, return on investment and access to relevant and qualified travel and tourism industry buyers, influencers, and professionals.
More than 565 exhibitors from 40 countries took part in the three-day event.
Countries belonging to Latin America, notably countries such as Brazil, are important markets for the Maldives.
The Maldives has seen 4,130 arrivals from Brazil by the end of February 2022.
