Maldives Marketing and Public Relations Corporation (MMPRC) partners with Zee Network to conduct a joint marketing campaign targeting the Middle Eastern market.

MMPRC states that the joint marketing campaign with Zee Network is a month-long campaign. As such, advertisements of the Maldives will be broadcasted on the two main Zee Network channels run for the middle east market, Alwan and Aflam, for a duration of 30 days, states MMPRC.

Maldives advertisements will be run in between six different programs on Zee Aflam and five different programs on Zee Alwan. 

MMPRC highlighted that these advertisements will feature the Maldives as an ideal destination offering unique stay options and experiences for tourists seeking luxury, romantic, honeymoon, family and adventure vacation options.

MMPRC states that the campaign focuses on building high attention and visibility for Maldives and leveraging Zee Network’s wide network reach in the Middle East market.

MMPRC states that the campaign is held as part of their marketing strategy for the Middle East, which targets to maintain Maldives’ brand visibility and establish Maldives as a top of the mind destination for countries in this market. The strategy is also based on promoting the uniqueness of the Maldives as the world’s leading destination states MMPRC.

Zee Network has a wide reach in the Middle East market, from local and Arab expats to all south Asian audiences. Zee Alwan is an entertainment channel targeting Arabs in the Middle East and North Africa, offering a variety of content. Zee Aflam is the first and leading Bollywood movie channel in the region for the Arab audience. Beyond Bollywood, Zee Aflam premieres the latest Turkish movies, all dubbed in Arabic.

Last year, Maldives welcomed 91,413 tourists to the country from the Middle Eastern market with Saudi Arabia ranked as the top 7th market to Maldives. From January to February this year the country has recorded 19,022 arrivals from the Middle East market.