MMPRC launches campaign with Thomas Cook India

Maldives Marketing and Public Relations Corporation (MMPRC) has launched a destination marketing campaign with Thomas Cook India.

Thomas Cook India, is the country's leading omnichannel travel services company. Being the leading tour operator in India, Thomas Cook enjoys strong consumer trust with over 140 years of expertise in the travel & tourism sector. The company has a diversified portfolio of travel and related products-services and an extensive B2C and B2B consumer base.

Thomas Cook is also the biggest tour operators to sell a vibrant range of holidays that incorporate value, premium to uber luxury properties from the Maldives to the Indian market and beyond.

MMPRC states that this strategic partnership is aimed at sustaining the Maldives’ visibility among Indian travelers and increasing arrivals from India to the Maldives. As such, MMPRC highlights that this a three month campaign that will be conducted from April to July, 2022.

Additionally, MMPRC highlights that this strategic partnership is a continuum of the strong relationship between Thomas Cook India and MMPRC.

MMPRC aims to market Maldives as one of the safest destinations for Indian travelers through this campaign.

The campaign will highlight the unique geography of Maldives' scattered islands, as well as promote Maldives tourism products, including resorts, hotels, guesthouses, liveaboards, and the unique experiences available for tourists in the destination.

Moreover, MMPRC will be able to provide the latest information about the destination and its travel guidelines to the travel trade and tourists from the Indian market.

The campaign is expected to create visibility for the Maldives and increase room nights and passenger numbers.

MMPRC states that Thomas Cook will utilize a viable range of external media and owned properties like print, digital and social media platforms, web messages, emailers to market the Maldives. This campaign will help reach a diversity of leisure, Corporate MICE and leisure segments, increase inquiries, bookings, sales and arrivals to the destination, states MMPRC.

This campaign is conducted as part of MMPRC's marketing strategy for the Indian market, which focuses on boosting arrival numbers, marketing different tourism sectors and experiences available in the Maldives. Their strategy also aims to generate visibility, maintain the Maldives as a top-of-mind destination and strengthen the brand name in the Indian market.

India was the largest market in 2021 with over 278,740 travelers and a market share of 22.6 percent.

As of 30th March, Maldives welcomed over 427,677 tourists to the country, out of which 46,154 or 10.8 percent tourists are from India, ranking as the 3rd top source market to the destination.