Maldives had won the title of the Most Preferred Tourist Destination 2021 at the Global MICE Congress and Awards 2022.

Maldives one the award of the Most Preferred Tourist Destination 2021 and Maldives Marketing and Public Relations Corporation (MMPRC) won the award for the “Best Marketing Initiative of the year”.

MMPRC won the award for their “Redefining MICE” campaign.

MMPRC’s “Redefining MICE” program, launched on the sidelines of the MILT Congress 2021, is a concept that aims to redefine the ideas in the current market regarding traveling to conduct meetings, incentives, conferences, and exhibitions. Given the natural advantages of the Maldives when it comes to safety, seclusion and privacy, the destination is able to cater to any and all kinds of MICE travelers while seamlessly integrating business concepts into leisure activities, resulting in a unique blend of MICE experiences that have proven exceptionally popular to global audiences.

MMPRC has been running promotional activities and campaigns for the global and targeted audiences to accelerate the success of the MICE industry in the Maldives. They have participated in several large tourism fairs in India so far this year as well. As such, MMPRC took part in source markets for MICE travelers, and have partnered with relevant and prominent industry partners from India for joint-campaigns.

MMPRC currently has a ‘Destination Online Training E-learning’ campaign ongoing with 2HUB, and several other exciting joint-activities, and major marketing and advertising campaigns in the pipeline for this year which includes campaign with Thomas Cook, campaign with Pick Your Trail as well as familiarization trips with influencers and celebrities.

MMPRC’s marketing activities promoting the Maldives as a destination, has led to the annual increase in the tourist arrival rate. Moreover, MMPRC has secured several key industry honors for the Maldives over the past few years, winning 29 awards and accolades in 2019, 16 in 2020, and 35 awards and accolades in 2021. This includes the privilege of the Maldives being recognized as the “World’s Leading Destination” at the World Travel Awards (WTA) for two consecutive years, in 2020 and 2021. MMPRC also won the title for “Indian Ocean’s Leading Tourist Board” award at the WTA 2021.

The Global MICE Congress and Awards 2022 ceremony was held on 22nd March at Taj Lands End in Mumbai, India.

This year marks the fourth installation of the Global MICE Congress and Awards. The events are organized by prominent industry professionals with over 29 years of experience conducting events in 23 states of India and 18 countries globally, responsible for several celebrated events such as the World Marketing Congress and CMO Asia. These awards are an independent brand recognition exercise initiated to give recognition to those brands and marketers who have achieved extraordinary success from innovative and effective marketing practices in the world. The mission of the Global MICE Congress and Awards is to educate and disseminate the importance of branding in the world.