Maldives Marketing and Public Relations Corporation (MMPRC) has held a familiarization trip for participants from China.
MMPRC held the familiarization trip in collaboration with Singapore Airlines (SQ).
The trip was held from 29 May, 2023 to 4 June, 2023. It featured representatives from various publications and social media platforms, with a specific focus on the mass market.
MMPRC states that this trip generated extensive coverage that highlighted the unique geographical features of the Maldives and its one-island-one-resort concept, along with the exceptional experiences that have made the Maldives one of the world's most sought-after holiday destinations.
This familiarization trip provided participants from the Chinese market with an immersive experience of the world-class Maldivian hospitality, focusing on affordable luxury and sustainability in the Sunny Side of Life.
During the trip, participants had the opportunity to engage with consumers on social media, share first-hand experiences of Maldivian hospitality through local life experiences, and promote the destination's sustainability efforts. The trip showcased the range of unique experiences available in the Maldives, highlighting its position as a top destination and environmentally-friendly getaway.
Through this trip, MMPRC aimed to not only reach a vast audience but also create a strong presence on various platforms and entice travelers to experience the unparalleled beauty and hospitality of the Maldives.
MMPRC aimed to promote the Maldives as a safe and attractive destination for Chinese travelers through this activity.
China has consistently been in the top 10 source markets for the Maldives in terms of arrivals pre-pandemic, and despite the challenges posed by the pandemic, the market is showing promising signs of recovery.
In the first quarter of 2023, 17,691 Chinese tourists visited the Maldives, and the Maldives aims to leverage its presence on various platforms to gain a competitive advantage over other destinations.
This familiarization trip with Singapore Airlines is part of a broader marketing strategy of MMPRC that includes ongoing PR activities, social media promotions, joint campaigns with leading travel agencies, and more. MMPRC states that the corporation is dedicated to enhancing destination presence in the Chinese market and capitalizing on the growing interest in travel opportunities post-pandemic.
