Maldives Marketing and Public Relations Corporation (MMPRC) has launched a media campaign with Robb Report, a leading luxury lifestyle digital publication in Southeast Asia (SEA).

The campaign will be from May 2023 to July 2023.

Robb Report has an audience of over 220 million readers.

MMPRC notes that the campaign will promote the Maldives and strengthen brand visibility in Malaysia and Singapore - specifically targeting high net-worth individuals in the affluent markets.

The corporation notes that Robb Report will produce two print advertorials, six single-page print advertisements, two digital advertorials, two Robb Report Weekly EDM features, and two web display banners during the campaign.

Additionally, they will also create and share social media posts highlighting the unique products and experiences offered in the Maldives.

MMPRC highlights that the total reach of these advertorials, advertisements, and social media posts are expected to exceed 180,000.

Southeast Asia, with its close proximity to the Maldives, is a lucrative market for the Maldives tourism industry with high potential. As such, MMPRC is conducting a unique variety of marketing activities for the region.