Maldives Marketing and Public Relations Corporation (MMPRC) has taken part in the Fitur 2023, the global meeting point for tourism professionals and leading trade fair for inbound and outbound markets.

This is the first major travel trade event that MMPRC is participating in this year. 

The event will be held from 18 January to 22 January, IFEMA MADRID's Recinto Ferial. Industry professionals and consumers alike can discover the diverse range of experiences available in the Maldives at the physical fair.

Fitur brings together travel agencies; wholesalers; hotels and accommodation; carrier companies; leisure and culture infrastructures; Spanish official organizations; and travel media. The event offers excellent business opportunities and access to qualified and relevant travel buyers, influencers, and market professionals.

Over 41 participants from 23 companies are taking part in the event alongside MMPRC to market their individual products, services and experiences.

MMPRC is promoting the different experiences available in the Sunny Side of Life, with a focus on promoting the different segments of tourism of the Maldives. Their objective in participating in FITUR 2023 include creating awareness among Spanish visitors about the products and experiences available in the Maldives, and creating a platform to connect with industry professionals from the Spanish market. 

MMPRC will be conducting raffle draws at the Maldives' stand during Fitur 2023 to give away free holidays to four lucky winners. Both consumers and travel trade professionals are invited to participate by filling out a survey questionnaire at the stand.

The raffles are held on the first, third, fourth and fifth day of the fair, with one winner selected every day.

The raffle giveaway is sponsored by some of the top resorts in the Maldives, such as Adaaran Select Hudhuranfushi, Sun Siyam Resorts, Brennia Maldives, and Angsana Velavaru. 

Spain was one of the top 10 markets in terms of arrival to the Maldives in 2022, with a total of 42,148 tourists arrivals from the market.

MMPRC is continuing efforts to promote the Maldives in this market, with many activities held for this purpose last year.

This year, in addition to attending physical fairs, MMPRC will also be promoting the Maldives through OOH advertising in Spain and campaigns with top tour operators and online travel agencies. Media Familiarization trips will also be organized for this market to give journalists the opportunity to experience the Maldives firsthand.