Maldives Marketing and Public Relations Corporation (MMPRC) has begun a webinar series for the Eastern European travel trade titled “Connect with Maldives”.

MMPRC states that two webinars will be conducted, targeting Hungary, the Czech Republic, Slovakia, Poland, Romania, and Bulgaria.

As such, the first webinar was held for the Czech Republic, Slovakia, Hungary, and Poland travel trade on 22nd November. This session was joined by two industry partners and over 70 travel trade professionals from Eastern Europe. 

The webinar commenced with an opening speech by the Chief Executive Officer and Managing Director of MMPRC, Thoyyib Mohamed, highlighting the important relationship between the Maldives and the Eastern European travel trade. Thoyyib in his speech, underscored the many awards and accolades achieved by the Maldives during the past years and the joy of vacationing in the Maldives during the golden jubilee year of the Maldivian tourism industry. 

Afterwards, an update was provided regarding the latest travel guidelines of the country.

The session also saw MMPRC presenting a destination presentation showcasing the breathtaking beauty of the Maldives, the four tourism products (resorts, guesthouses, liveaboards, hotels) and the unique experiences offered in the Maldives.

The two industry partners presented the latest information on the unique products and experiences respective to their property in this session.

MMPRC highlights that the webinar provided an important platform for their industry partners to showcase their latest products to a wide-reaching travel trade audience in the Eastern European region as well as strengthen relations with the market.

The webinar was concluded with a Q&A followed by an exciting raffle holiday giveaway sponsored by Riu Palace Maldives. The lucky winner won an all-inclusive stay in the Maldives. 

This is the first webinar series conducted this year in Eastern Europe to strengthen the Maldives brand.

The second webinar for Romanian and Bulgarian travel trade is set to be held on 13th December 2022.

MMPRC states that the purpose of the two webinars is to update the Eastern European travel trade with the latest information and travel guidelines of the Maldives. They highlight that webinars provide opportunities for industry partners to showcase their products to the travel trade of this region.

MMPRC is steadfast in strengthening the Maldives brand in Eastern Europe, with activities such as joint marketing campaigns with airlines among the notable campaigns they have conducted in the region so far this year.

Eastern European markets are amongst the top source markets for the Maldives this year. As of September 2022, Maldives has welcomed 60,115 from Eastern Europe.