MMPRC launches campaign with ASTA

Maldives Marketing and Public Relations Corporation (MMPRC) has launched a marketing campaign with the American Society of Travel Advisors (ASTA).

MMPRC states that this campaign targets the United States (US) market. They stated that this is a year-long campaign, that will place the Maldives in the ASTA Worldwide Destination guide, which is an invaluable country-by-country reference guide published annually.

MMPRC said that the content of the campaign is designed to aid and train US travel trade professionals on how to market the Maldives to interest travelers, giving them first hand sales tips on the region, best times to visit, and other useful advice. The content will showcase the four tourism products (resorts, guesthouses, liveaboards, hotels) and will highlight the uniquely Maldivian experiences.

Additionally, MMPRC stated that the content will also promote the Maldives as a safe haven, by highlighting the stringent safety measures in place and the naturally social-distanced unique geography of Maldives.

MMPRC states that the print version of ASTA Worldwide Destination guide will reach an estimated over 55,000 travel sales agents across the US while the digital version will be sent to over 20,000 ASTA members on launch.

Despite the ongoing pandemic, the US continues to contribute a significant number of tourists to the Maldives ranking as the 5th top source market with an arrival figure of 54,745 travelers last year.

229,027 travelers from US have arrived in the Maldives so far this year.