Maldives Marketing and Public Relations Corporation (MMPRC) began a ‘Cabvertising Campaign’ to promote Maldivian Tourism.

MMPRC launched the campaign in collaboration with the MyBump Media of Malaysia. This is a two months long campaign and will be held from March 17 to May 17.

MMPRC states that the aim of this campaign is to promote Maldives as a preferred and safe tourist destination for Malaysian travelers. They highlighted that this campaign aligns with the corporation's Southeast Asia market strategy to target various relevant segments.

As such, the cabvertising campaign will assist to maximize visibility of Maldives in the Malaysia market and increase destination awareness as well as, maintain brand presence by showcasing the unique experiences of Maldives, says MMPRC.

MMPRC's initiative to advertise Maldives via the cabvertising campaign will help create greater awareness of guesthouses and affordable resort options available in the Maldives.

According to MMPRC, this campaign will feature ads of Maldives on 30 cabs in locations such as KL City Center and KLIA/KLIA2 area.

MMPRC is advertising three categories of Maldives tourism in the campaign. Maldives as a honeymoon destination, the underwater beauty of Maldives and the Maldivian tourism in general.

Online advertising will also be done during the campaign. As such, a blog write-up, and dedicated mails promoting Maldives will be sent out to the connections of MyBump Media. 

Additionally, Maldives will be advertised to all MyBump drivers through in-app messaging and Maldives will be mentioned in their social media platforms such as Facebook and Instagram.

MyBump Media is the leading crowdsourced ad tech platform for transit outdoor media advertising in Malaysia. They regularly have ads endorsed on cars by genuine consumer-matching and using demographic, geo-location and consumer behavior data.