MIFCO has launched a promotion titled "Fasmeeru Vareh Neiy".

The promotion was launched on March 3rd. According to MIFCO, a team from the company will visit islands across the country in several boats to sell fish cases at a discounted price.

Speaking to RaajjeMV, the company's Sales and Marketing Manager Aishath Riyaza stated that the objective of the promotion is to provide fish products at an affordable price. As such, all fish products will be available at the same price range as the capital city, said Riyaza.

Riyaza revealed that the company sold fish cases under the promotion to residents of Kolamaafushi island of Gaaf Dhaal atoll on Tuesday, adding that the company's sales team will then depart to Gaaf dhaal atoll Thinadhoo and Faafu atoll Bilehdhoo. Moreover, the team is set to visit the northern province on Saturday.

Each boat will stock at least 3000 cases of fish, revealed MIFCO, adding that the promotion will end on May 30th. The boat's schedule and travel updates will be posted on social media. For further information, MIFCO requests for customers to reach them at 3344553.

MIFCO further stated that the promotion will also be available at the company's ice plants as well.