Maldives Marketing and Public Relations Corporation (MMPRC) has taken part in MATTA Fair 2022.

MMPRC states that the aim in taking part in the MATTA Fair is to strengthen and promote the Maldives brand in the Southeast Asian market. As such, they said that the corporation took part in the fair under a strategy to reorient the perception of Maldives solely as a honeymoon luxury destination by focusing on resorts, guesthouses, live-aboard, and hotels, as well as the unique experiences travelers can have in the Maldives.

Additionally, MMPRC states that the promotional activities also extend to families and Muslim travelers aligned with their overall strategy for the Southeast Asia market. They stated that the ultimate goal is to revive the Southeast Asia market and achieve pre-pandemic arrival figures as soon as the market fully opens for international travel.

MMPRC highlights that this falls under a new short term strategy devised to address the evolving geopolitical climate in the world, following the effects of the Russia-Ukraine war. With Russia and CIS topping the arrivals figures in recent years, the strategy is aimed at mitigating the potential negative impact on arrival numbers from this region by re-strategizing marketing activities in selected markets to minimize the potential adverse effects on the Maldives tourism industry and the nation’s economy.

Seven industry partners took part in the fair alongside MMPRC.

MATTA is Malaysia's premier travel exhibition providing global exposure and endless business opportunities in this exciting era of groundbreaking travel innovations and technological advent. The fair provides the perfect opportunity to connect with the Southeast Asian travel trade, top media, and key industry stakeholders.

MMPRC has successfully initiated several marketing campaigns for the Southeast Asian market so far in 2022, including a marketing campaign with TripZilla, a campaign with Apple vacations, and an E-Learning program for the travel trade.