Dhiraagu has rebranded their look, changing their logo and color.
The ceremony held to launch the new logo and color was held in National Art Gallery on Wednesday night.
The logo has been rebranded to a simple “d”.
From 1988 to 2005, the company had used blue. This was changed to red in 2005 and changed their logo as well.
The company’s rebranding exercise is carried out under the “what is next” campaign.
Dhiraagu says the company will chose a lucky winner from their social media campaigns, among users who tag their photos and posts on twitter, Instagram and facebook with “what is next”. The winner will receive either an i-Phone, i-Pad pro or Samsung Galaxy S-8.