K. Male' | Aishath Shaany | 28-February-2017 | Tuesday 23:22 | Shaaknee | Business | 1,307
Ooredooo, for the first time in its history, has been included in the top 50 biggest telecoms brands in the world.
Noting that the world's 500 most valuable telecom brands are ranked by leading valuation and strategy consultancy Brand Finance, Ooredoo said it "has risen to become the 47th biggest telecoms brand in 2017, appearing in the top 50 for the first time in its history."
The report by Brand Finance, "values the brands of operators and infrastructure companies around the world."
"Brands are first evaluated to determine their strength, based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation, and this is used to determine what proportion of a business’s revenue is contributed by the brand," said Ooredoo.
According to the report, Ooredoo’s brand value has consistently increased since the company began its global brand roll-out, which the report calculates as US$ 3.1 billion in 2017. With more than 138 million customers, the Ooredoo brand is becoming one of the most widely-recognised communications brands in the world today.
CEO Sheikh Saud Bin Nasser Al Thani emphasized that "Ooredoo continues to evolve and reach new customers and new markets around the world."
"We have set our operations the target of becoming data experience leaders across our global footprint, and to enable everyone to enjoy the internet on Ooredoo networks. This report demonstrates the progress we have made to date, and also the incredible momentum of our brand," he added.
Ooredoo noted that the news comes as Ooredoo prepares to host one of its largest and most technologically-advanced product demonstrations at Mobile World Congress 2017 taking place in Barcelona this week
The Mobile World Congress 2017 runs until 2 March in Barcelona, Spain.
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